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The Manufacturing Show

Oct 15, 2019

On this episode, co-host Todd Hockenberry and special guest Paul Kiesche explore the ROI of trade shows for manufacturing companies.


Paul Kiesche is the President and Creative Director at Aviate Creative.


What we talked about:

  • Why trade shows aren’t about headcount
  • How to gain maximum ROI from your trade show marketing
  • Why you should attend trade shows your clients are attending, not necessarily trade shows for your industry
  • Trade shows are about relationship, not sales


Checkout these resources:


This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results.

You can find this interview, and many more, by subscribing to the Industrial + Manufacturing podcast on Apple Podcasts, on Spotify, or here.