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The Manufacturing Show

Jun 30, 2020

In 2014, the average company had six competitors. In 2019, the average company had 54 competitors. (HubSpot)

Maybe your product or service has really cool features. But if you’re not prioritizing great customer experience, the rest isn’t going to matter.

HubSpot and Inbound guru, Dan Tyre, shares how to create a...

Jun 25, 2020

Do your customers know that you’re still in business? Have you actually communicated to them that you’re in operation?

Paul Kiesche, President & Creative Director at Aviate Creative, urges manufacturers to assume customers don’t know the status of their businesses. Then, reach out on a personal level.

Plus, in...

Jun 18, 2020

It’s easy for manufacturing professionals (including myself) to gravitate to the old adage, “If it ain’t broke, don’t fix it.”

However, when it comes to spark OES versus laser OES technology, I lean towards the latter.

In this #MastersofPMI episode, I break down the differences between the old (spark OES), and...

Jun 16, 2020

Your C-Players aren’t actually low-performers. 

The problem is probably you.

Either they’re in the wrong seat or you’ve missed their true talents. 

It’s a problem Nancy Solomon, CEO & Founder of The Leadership Incubator, sees a lot helping her clients solve their people problems.

And it’s something you...

Jun 9, 2020

Industrial trade shows are going down the tubes. It’s time to reallocate your marketing budget.

But where to… ?

Matthew Sciannella, Director of Marketing at Abicor Binzel, urges industrial marketers to invest in inbound marketing tactics centered around the customer, not your product.

In this #Growth episode,...